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Site

AddressWhat it is for

Live The front door: what the membership is, the three pillars (Get It, Grow It, Keep It), and the two ways in, free lessons or the founding membership.

https://mustardseedconcepts.com/our-story

Live Bill's story and why the membership exists.

https://mustardseedconcepts.com/pillars

Live The three pillars and what is inside each one.

https://mustardseedconcepts.com/membership

Live The founding membership: price, what is included, the 50 founding spots and the 30-day refund.

https://mustardseedconcepts.com/faq

Live Answers to what people ask before they join.

https://mustardseedconcepts.com/join

Live Where a visitor chooses the founding membership. Its Join buttons point to /checkout, which goes live when Stripe is connected.

https://mustardseedconcepts.com/contact

Live A message to Bill, by topic. Sending it emails Bill (see the contact notification below).

https://mustardseedconcepts.com/legal

Live Privacy, terms, billing and refunds, and disclaimers. A few lines wait on answers from Bill (see Questions for Bill).

https://mustardseedconcepts.com/free

Live The free sign-up for the first free lessons by email.

https://mustardseedconcepts.com/free-thank-you

Live, not in the nav Confirmation after the free sign-up, and after the blog newsletter box.

https://mustardseedconcepts.com/welcome

Live, not in the nav Shown to a new founding member after payment: what happens next, and the link to the member portal.

https://mustardseedconcepts.com/this-page-does-not-exist

404 The page shown for any address that does not exist. It keeps the site header and links back to Home and the membership.

https://mustardseedconcepts.com/review

Live, noindex This page. It is removed, with the notice on every page, at go-live.

Blog

AddressWhat it is for

https://mustardseedconcepts.com/blog

Live The blog home: the three published articles, with search and the newsletter box.

https://mustardseedconcepts.com/blog/get-it

Live Articles in the Get It pillar (earning more).

https://mustardseedconcepts.com/blog/grow-it

Live Articles in the Grow It pillar (investing patiently).

https://mustardseedconcepts.com/blog/keep-it

Live Articles in the Keep It pillar (protecting what you have built).

https://mustardseedconcepts.com/blog/search

Live, noindex Blog search results. The search box sends the visitor here with their words after ?q=.

https://mustardseedconcepts.com/blog/get-it/living-paycheck-to-paycheck

Live Article: Paycheck to Paycheck? Start With Income. Published 6 Oct 2026.

https://mustardseedconcepts.com/blog/grow-it/saving-vs-investing

Live Article: Saving vs. Investing, Which Comes First? Published 6 Oct 2026.

https://mustardseedconcepts.com/blog/keep-it/check-your-credit-report-free

Live Article: How to Check Your Credit Report for Free. Published 6 Oct 2026.

Checkout and members

AddressWhat it is for

https://link.fableforgesuite.com/preview/JbwRl2IoqYniAYEx2Wi1

Unpublished Checkout, monthly plan ($17 a month for the first 12 months). Its path will be /checkout-monthly. Shown as the builder preview; it goes live when Stripe is connected, and the order form shows no payment method until then.

https://link.fableforgesuite.com/preview/JofzrlAariQs5wCBVtAC

Unpublished Checkout, annual plan ($147 for the first year). Its path will be /checkout-annual. Same preview and Stripe note as the monthly step.

https://members.mustardseedconcepts.com

Live The members portal: the community and lessons. "Member login" appears in the site header from 2 Nov.

Journeys, in order

Membership

1/joinThe visitor chooses the founding membership.
2checkout, monthlyMonthly plan: $17 a month. Unpublished until Stripe is connected.
2checkout, annualAnnual plan: $147 a year. The visitor takes one or the other. Unpublished until Stripe is connected.
3/welcomeAfter payment: what happens next, and the member portal link.
4members portalWhere the member gets in to the community and lessons.

Free lessons

1/freeThe visitor signs up for the free lessons.
2/free-thank-youConfirmation. The three lesson emails are built in GHL (see Emails).

Blog newsletter

1/blogThe newsletter box sits at the bottom of the blog home and of every article.
2/free-thank-youThe box uses the free sign-up, so it lands on the same confirmation page.

Contact

1/contact?topic=joiningTopic preselected: A question before I join.
1/contact?topic=cancelTopic preselected: Cancel, or ask for a refund. The cancel lines on /legal, /join and the checkout link here.
1/contact?topic=memberTopic preselected: My membership, billing, or getting in.
1/contact?topic=privacyTopic preselected: A privacy request.
1/contact?topic=otherTopic preselected: Something else. /contact with no topic asks the visitor to choose one.
2inline confirmationAfter Send, a confirmation card replaces the form on the same page; there is no separate thank-you address. A real send emails Bill.

Emails and notifications

Prelaunch email 1: Get It Built in GHL

Subject: Which money problem is yours?
Preview text: Every money problem is one of three kinds. Here's the list, and one thing to try this week.
When: Scheduled for 5 Oct 2026, 6:15 PM CT.
Sent to: The 30 people on the prelaunch list. Replies go to Bill.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: GHL's stored HTML, verbatim.

Prelaunch email 2: Grow It Built in GHL

Subject: Earning fine, building nothing
Preview text: Why a good paycheck doesn't turn into anything, and one small thing to set up this week.
When: Scheduled for 8 Oct 2026, 10:00 AM CT.
Sent to: The same prelaunch list. Replies go to Bill.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: GHL's stored HTML, verbatim.

Prelaunch email 3: Keep It Not yet built in GHL

Subject: Earning well, keeping nothing
Preview text: The money comes in, and by the end of the month it's gone. One way to find where, and close a leak.
When: After email 2; date not set.
Sent to: The prelaunch list.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: Rendered from the approved copy. The subject is the recommended option; Bill chooses.

Prelaunch email 4: What I've been building Not yet built in GHL

Subject: What I've been building
Preview text: Why I'm doing this, what's inside, and when the doors open. One question for you at the end.
When: After email 3; date not set.
Sent to: The prelaunch list.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: Rendered from the approved copy. The subject is the recommended option; Bill chooses.

Prelaunch email 5: The founding offer Not yet built in GHL

Subject: The founding offer, in full
Preview text: The price, what's inside, the 30-day refund, and how to get the link first when doors open.
When: About 21 Oct 2026, before the doors open on 2 Nov. No checkout link.
Sent to: The prelaunch list.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: Rendered from the approved copy. The subject is the recommended option; Bill chooses.

Prelaunch email 6: Doors are open Not yet built in GHL

Subject: The doors are open
Preview text: Your link to join as a founding member, what happens when you click, and the 30-day refund.
When: 2 Nov 2026, only after a test checkout passes that day.
Sent to: Everyone on the list who has not yet joined.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link. [CHECKOUT LINK] becomes the tested checkout address.
Source: Rendered from the approved copy. The subject is the recommended option; Bill chooses. Bill's email address is hidden here.

Prelaunch email 7: Founding spots left Not yet built in GHL

Subject: [SPOTS LEFT] founding spots left
Preview text: A quick, true count on founding spots, the link if you want it, and no pressure if you don't.
When: Once, if and when about 35 of the 50 founding spots are taken. Never sent on a projection.
Sent to: People who got email 6 and have not joined.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link. [SPOTS LEFT] is the real count from GHL on the send day. [CHECKOUT LINK] becomes the tested checkout address.
Source: Rendered from the approved copy. The subject is the recommended option; Bill chooses. Bill's email address is hidden here.

Free lesson 1: Get It Built in GHL workflow

Subject: Which money problem is yours?
Preview text: Every money problem is one of three kinds. Here's the list, and one thing to try this week.
When: On sign-up: sent as soon as someone joins the free lessons on /free.
Sent to: New free sign-ups. Not the prelaunch list. Replies go to Bill.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: From the approved copy file, because the stored workflow HTML can't be read verbatim through the GHL screens.

Free lesson 2: Grow It Built in GHL workflow

Subject: Earning fine, building nothing
Preview text: Why a good paycheck doesn't turn into anything, and one small thing to set up this week.
When: Day 3: three days after lesson 1.
Sent to: New free sign-ups. Not the prelaunch list. Replies go to Bill.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: From the approved copy file, because the stored workflow HTML can't be read verbatim through the GHL screens.

Free lesson 3: Keep It Built in GHL workflow

Subject: Earning well, keeping nothing
Preview text: The money comes in, and by the end of the month it's gone. One way to find where, and close a leak.
When: Day 6: three days after lesson 2.
Sent to: New free sign-ups. Not the prelaunch list. Replies go to Bill.
Merge tags: {{contact.first_name}} is the recipient's first name ("there" if blank). {{email.unsubscribe_link}} is GHL's unsubscribe link.
Source: From the approved copy file, because the stored workflow HTML can't be read verbatim through the GHL screens.

Contact notification to Bill Live

Subject: Website message: {{contact.contact_topic}}, from {{contact.first_name}}
When: Each time someone sends the /contact form.
Sent to: Bill, at his business address. It is an internal notification, so the sender's address is in the body.
Merge tags: Each {{contact.…}} tag is a field from the person's message; {{right_now.date}} and {{right_now.time}} are the moment it was sent.
Source: GHL workflow action text, verbatim.

A message came in through the contact form on mustardseedconcepts.com.

Name: {{contact.name}}

Email (reply to this address): {{contact.email}}

About: {{contact.contact_topic}}

Sent: {{right_now.date}} {{right_now.time}}

Message:

{{contact.contact_message}}

Checkout receipt GHL default, unverified

Subject: GHL's standard receipt wording; we have not changed it.
When: After a payment goes through. It can only be checked once Stripe is connected.
Sent to: The member, at the address they gave at checkout.

Automations

Contact form to Bill LiveWhen someone sends the /contact form, GHL tags them msc-contact and emails Bill their name, address, topic and message.
Prelaunch emails 1 and 2 ScheduledGHL sends each email to the prelaunch list at its scheduled time.
Prelaunch emails 3 to 7 Not builtEach is sent from GHL on its date once it is built; email 7 only when the spot count is reached.
MSC - Free lessons (sign-up) LiveWhen someone signs up on /free, GHL sends lessons 1 to 3 to them three days apart, and skips anyone on the prelaunch list.
Member access on purchase DraftGives a new member access to the course when they pay. Stays a draft until Stripe is connected.
Member access on cancel DraftEnds a member's access when they cancel. Stays a draft until Bill answers what happens to access after cancelling (see Questions for Bill).
Checkout receipt GHL default, unverifiedAfter payment, GHL sends its standard receipt; we have not customised it and cannot check it until Stripe is connected.
Month-13 price change ManualFrom month 13 a founding member's price moves to $27 a month or $247 a year; FableForge changes it by hand with Bill, and nothing happens automatically.

Questions for Bill

Reply time. We built /contact and its confirmation to say only that Bill answers every message himself, with no timeframe, because none was supplied. The data-request line on /legal is left open for the same reason. Confirm that is how you want it, or give us a timeframe (for example, "within two business days") and we will add it to both.
Access after cancelling. We built the Cancelling section of /legal with monthly members cancelling anytime and annual members stopping the renewal before the next billing date. One line is left open on /legal: what happens to a member's access afterwards. Tell us what happens (for example, whether access runs to the end of the period already paid), and we will fill the line in.
Refunds on renewals. We built the refund line as a full refund within 30 days of the signup date. /legal leaves open whether that also covers a renewal charge, and whether a refund ends the membership. Tell us both, and we will fill the line in.
Launch lessons. We set up the members' course with three sections (Get It, Grow It, Keep It) and will load the 37 launch lessons for you. Please send the lesson files in whatever form you have them (videos, documents or text), with the pillar each belongs to and its order, so we can load and check them before 2 Nov. We need them by about 20 Oct, so loading and checking finish before launch.